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Google Preferences and Code Entries.

Google offers many services that can greatly benefit the functionality and performance of your Tuplo store. You'll need a Google account to set these items up and it is recommended to use one that is dedicated to your business instead of a personal account.

Google Account

Before setting up any Google services you'll need a Google account to do so. It's recommended to use or setup a Google account that is dedicated to your business versus utilizing a personal account. In this way, things like emails that are business related, like daily emails about your analytics or notices from Google Merchant Center will flow to your business email instead of your personal email.

Google Business Profile

If you have a physical retail establishment, then creating a Google Business Profile is a must-do first step to increase your business's online visibility. These profiles show when users search for your business name or products and services you provide. Doing this adds validity, increases your exposure and is a prerequisite for other Google services, primarily Google Merchant Center

Google Business Profiles exist on their own and do not need to be configured in Tuplo.

  1. Log in or create a new Google Account.

  2. Create a new Google Business Profile.

  3. Designate business details like phone numbers and hours of operation.

  4. Verify your business.

Google Business Profile homepage.

Quick Tips!

In some cases, business verification can take up to 7 business days. To avoid waiting for verification, Tuplo recommends creating a Google Business Profile ahead of time when setting up your service with us.

Google Merchant Center

Google Merchant Center homepage.

Google Merchant Center allows businesses to upload and manage their product listings for display across Google services including Google Search and Google Shopping. Once setup, connect your new account with Tuplo and your products will appear organically in Google search results – however, connecting your Google Ads account to your Google Merchant Center account will allow you to run pay-per-click (PPC) ads thus boosting your product placement and increasing sales.

  1. Visit Google Merchant Center and sign-in or create an account

  2. Configure general settings for your business

  3. Go to Products → Manage data sources → Add product source

  4. Choose Add products from a file

  5. Choose Enter a link for your file

  6. Enter https://www.yourstore.com/datafeed-google.xml replacing www.yourstore.com with the domain of your website

  7. Click: Continue

Your datafeed is now setup and Google will begin to pull your products on a daily basis. You can adjust the time of day the datafeed is imported – it is recommended to set this to after hours for optimal performance.

The datafeed only includes products that are fully configured and that are in stock. Make sure your product is active, has a price greater than $0, has a category assigned and has a UPC code. Google requires these items, otherwise your product will be excluded.

Google Ads

Google Ads is essential for managing pay-per-click ad campaigns. This tool helps businesses create, monitor, and optimize their online advertising efforts to reach their target audience effectively and maximize their return on investment.

To sign up:

  1. Go to ads.google.com.

  2. Sign in to your Google account

  3. Follow the onscreen instructions.

Connect Account

After signing up, find your Customer ID and follow these steps:

  1. Copy and Paste your Customer ID into the Google Ads Code field.

  2. Click Update to save your changes.

Quick Tips!

You can also link your ads account to your analytics dashboard by following these steps:

  1. Log in to your Analytics Dashboard

  2. Navigate to Advertising

  3. Find your Google Ads account in the dropdown menu.

  4. Click Get started

  5. Follow the steps provided and click Submit

Code Details

For your reference, here are some details related to the code used to connect Google Ads.

  • Google ID Name: Customer ID

  • Format: XXX-XXX-XXXX (example: 123-456-7890)

  • Tuplo Dashboard Field Title: Google Ads Code

  • Location:

    • Log in to Google Ads.

    • Go to the top-right corner of the screen.

    • Your Customer ID appears next to your account name.

Google Analytics

Google Analytics tracks and reports website and app traffic, helping businesses understand user behavior and optimize their online presence. It provides insights into how visitors interact with a site, where they come from, and what actions they take.

To sign up:

  1. Go to analytics.google.com.

  2. Sign in to your Google account

  3. Follow the onscreen instructions.

Connect Account

Connecting your Analytics account is straightforward after signing up. The code is already included in your website design, so all that is required is to enter your Measurement ID into your Tuplo Dashboard.

  1. Copy and Paste your Measurement ID into the Google Analytics 4 Code field in your Tuplo Dashboard.

  2. Click Update to save the changes.

Quick Tips!

Occasionally, there may be a slight delay between live results in your Analytics dashboard and entering your code.

Included Analytics

Out of the box, Tuplo offers the following metrics to share with Google Analytics:

  • Page Views

  • Scrolls

  • Outbound Clicks

  • Site Search

  • Form Interactions

  • Video Engagement

  • File Downloads

While these are already sent to Google Analytics, you need to make sure you've opted in to measure these in your Enhanced Measurement Events.

Custom Analytics

Custom analytics are available upon request. Contact our support to discuss the cost and logistics for additional custom analytics.

Code Details

For your reference, here are some details related to the code used to connect Google Ads.

  • Google ID Name: Measurement ID

  • Example: G-XXXXXXXXXX

  • Tuplo Dashboard Field: Google Analytics 4 Code

  • Location: Google Analytics should provide your code on your home page when you first sign up.

    • To find your code again later,

    • Go to Data Streams

    • Expand your website details to see your Measurement ID.

Google reCAPTCHA

Google reCAPTCHA is an essential tool in combating spam and fraud by malicous users and bots. When setup and enabled your contact forms and the checkout page on your website will be protected by Google's technology to prevent these bad actors. This works by sending non-identifiable information (IP address and browser info) about the user to Google's anti-spam software that analyzes it and then presenting a captcha challenge to them if

To sign up:

  1. Go to google.com/recaptcha.

  2. Sign In to your Google account.

  3. Follow the instructions on the screen to add a domain to your reCAPTCHA settings.

Connect Account

Once you add the domain, Google will provide you with two keys: a Site Key and a Secret Key. Paste these into your Tuplo Dashboard and click Update to connect your Google reCAPTCHA services.

Code Details

For your reference, here are some details related to the code used to connect Google Ads.

  • Google ID Name: Site Key

  • Example: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX_XXX_XXX

  • Tuplo Dashboard Field: Google Recaptcha API

  • Location: Google reCAPTCHA should provide your codes after adding a domain.

    • To find your keys again later:

      • Go to your reCaptcha Settings

      • Click reCAPTCHA Keys

  • Google ID Name: Secret Key

  • Example:XXXXXXXXXXXXXXXXXXXXXXXXXXXX-XXXXXXXXXXX

  • Tuplo Dashboard Field: Google Recaptcha Secret

  • Location: Google reCAPTCHA should provide your codes after adding a domain.

    • To find your keys again later:

      • Go to your reCaptcha Settings

      • Click reCAPTCHA Keys

Google Tag Manager - Coming Soon!

Google Tag Manager allows you to manage and deploy marketing tags on your website or app without modifying the code directly. Once development is completed, stay tuned for more details.

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