Get Google working for you.
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Get Google working for you.
Last updated
Was this helpful?
Google Business Profiles are free to create and offer numerous advantages that can significantly enhance your business’s online presence and visibility. With Tuplo, you can manage a range of essential features offered by your Google Business Profile.
Your first step is to create a Business Profile for your business. This is a straightforward process, and Google's Help Center offers detailed help topics for new and experienced users, including a step-by-step guide to new profiles. For more details, click here.
For convenience, below is a broad outline of the steps needed to create a new Google Business Profile.
Log in or create a new Google Account.
Create a new Profile for your business.
Designate business details like phone numbers and hours of operation.
Verify your business.
Once created, you'll want to use this account whenever working with Google services.
Quick Tips!
In some cases, business verification can take up to 7 business days. To avoid waiting for verification, Tuplo recommends creating a Google Business Profile ahead of time when setting up your service with us.
It's important to note that the person building this profile should ensure that they are authorized to do so by the organization they represent.
Below, we cover details and steps to connect to the following Google services.
Google Tag Manager - Coming Soon!
Google Ads
Google Analytics
Google ReCaptcha
Quick Tips!
Make sure to check out Google's help resources for detailed steps on setting up each of these features.
Google Tag Manager allows you to manage and deploy marketing tags on your website or app without modifying the code directly. Once development is completed, stay tuned for more details.
Google Ads is essential for managing pay-per-click ad campaigns. This tool helps businesses create, monitor, and optimize their online advertising efforts to reach their target audience effectively and maximize their return on investment.
To sign up:
Go to ads.google.com.
Sign in to your Google account
Follow the onscreen instructions.
After signing up, find your Customer ID and follow these steps:
Copy and Paste your Customer ID into the Google Ads Code field.
Click Update to save your changes.
Quick Tips!
You can also link your ads account to your analytics dashboard by following these steps:
Log in to your Analytics Dashboard
Navigate to Advertising
Find your Google Ads account in the dropdown menu.
Click Get started
Follow the steps provided and click Submit
For your reference, here are some details related to the code used to connect Google Ads.
Google ID Name: Customer ID
Format: XXX-XXX-XXXX
(example: 123-456-7890
)
Tuplo Dashboard Field Title: Google Ads Code
Location:
Log in to Google Ads.
Go to the top-right corner of the screen.
Your Customer ID appears next to your account name.
Google Analytics tracks and reports website and app traffic, helping businesses understand user behavior and optimize their online presence. It provides insights into how visitors interact with a site, where they come from, and what actions they take.
To sign up:
Go to analytics.google.com.
Sign in to your Google account
Follow the onscreen instructions.
Connecting your Analytics account is straightforward after signing up. The code is already included in your website design, so all that is required is to enter your Measurement ID into your Tuplo Dashboard.
Copy and Paste your Measurement ID into the Google Analytics 4 Code field in your Tuplo Dashboard.
Click Update to save the changes.
Quick Tips!
Occasionally, there may be a slight delay between live results in your Analytics dashboard and entering your code.
Out of the box, Tuplo offers the following metrics to share with Google Analytics:
Page Views
Scrolls
Outbound Clicks
Site Search
Form Interactions
Video Engagement
File Downloads
While these are already sent to Google Analytics, you need to make sure you've opted in to measure these in your Enhanced Measurement Events.
Custom analytics are available upon request. Contact our support to discuss the cost and logistics for additional custom analytics.
For your reference, here are some details related to the code used to connect Google Ads.
Google ID Name: Measurement ID
Example: G-XXXXXXXXXX
Tuplo Dashboard Field: Google Analytics 4 Code
Location: Google Analytics should provide your code on your home page when you first sign up.
To find your code again later,
Go to Data Streams
Expand your website details to see your Measurement ID.
Generates insights and tracks customer interactions on your store webpage.
To sign up:
Go to google.com/recaptcha.
Sign In to your Google account.
Follow the instructions on the screen to add a domain to your reCAPTCHA settings.
Once you add the domain, Google will provide you with two keys: a Site Key and a Secret Key. Paste these into your Tuplo Dashboard and click Update to connect your Google reCAPTCHA services.
For your reference, here are some details related to the code used to connect Google Ads.
Google ID Name: Site Key
Example: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX_XXX_XXX
Tuplo Dashboard Field: Google Recaptcha API
Location: Google reCAPTCHA should provide your codes after adding a domain.
To find your keys again later:
Go to your reCaptcha Settings
Click reCAPTCHA Keys
Google ID Name: Secret Key
Example:XXXXXXXXXXXXXXXXXXXXXXXXXXXX-XXXXXXXXXXX
Tuplo Dashboard Field: Google Recaptcha Secret
Location: Google reCAPTCHA should provide your codes after adding a domain.
To find your keys again later:
Go to your reCaptcha Settings
Click reCAPTCHA Keys
Google Merchant Center allows businesses to upload and manage their product listings for display across Google’s shopping-related services. It connects products to Google Search, Shopping ads, and other Google surfaces, helping businesses reach potential customers.
This can be a substantial amount of effort to manage, and you can find a wealth of knowledge on how and when to use these services by visiting the Google Merchant Center support page, which can be accessed by clicking here or going to https://www.google.com/retail/support/.
Quick Tips!
Managing your business and promoting your products through this service is a fantastic way to increase sales and expand your store's customer reach. When working with this powerful tool, make sure to dedicate the time needed to develop your business' internal strategy.