Often, different product groups assigned to the same category have nuanced differences. Attributes help solve this problem by describing these differences once the category defines a product group. For example, a category titled "pants," which involves products of different materials and age ranges, would be assigned the attributes of denim and youth sizes.
Why use Attributes?
Attributes primarily provide filtering options to users on your website when searching for products. When viewing a category page or browsing search results, users will see any attributes showing products grouped by type, allowing them to select these to narrow their results. For example, a site user searching for "casual pants" might see material filters for denim, polyester, and cotton.
Effectively utilizing attributes will enhance your customers' shopping experience, allowing them to find what they are looking for and, as a result, increase sales.
Create Attributes
Then, to add attributes:
Select the desired group.
Choose More Options > New Attribute.
Enter a title.
Press Return.
Assign Attributes
Select the attributes and click add selected to assign them to a category.
Attributes help focus on differences when comparing product groups, but they should still apply to all products within the assigned product group. For example, a product group for Levi's Jeans would feature the attribute of Material > Demin.
To assign an attribute to a category:
Select a category in the Categories tab.
Click the Attributes Windowbutton.
Select the attributes you want to add.
Click add selected.
Unassign Attributes
To unassign an attribute from a category:
Select a category in the Categories tab.
Select an attribute.
Press Delete.
Delete Attributes
To delete an attribute:
Select an attribute.
ChooseMore Options > Delete attribute.
Click OK to confirm.
Video Tutorial
Learn how to create attributes in Tuplo Studio to better define products within a category.
