> For the complete documentation index, see [llms.txt](https://docs.tuplo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tuplo.com/using-tuplo-studio/brands.md).
# Brands
The Brands tab in the Navigator Window.
A **Brand** is the name of the manufacturer of a product. For example, Honda is the brand when referring to the Honda CR-V.
***
## Create a Brand
More Options Menu in the Brands tab.
To **create** a new brand:
1. **Choose ****More Options > New Brand**.
2. **Enter** the brand's name.
3. Then either:
1. **Click** the Add button.
2. **Press** Return.
***
## Brand Details
Brand Details in the Brands tab of the Navigator Window.
Once created, you can edit and manage brand activity.
To **edit** a brand:
1. **Select** a brand.
2. **Click** the Edit button.
3. **Edit** desired details.
4. **Select** a brand status when applicable.
5. **Click** Done.
To **modify** brand activity:
* Toggle the Active checkbox on/off.
***
## Delete a Brand
To **remove** a brand:
1. **Select** a brand.
2. **Choose** **More Options > Delete Brand**.
3. **Confirm** deletion.
***
## Video Tutorial
{% embed url="" %}
Understand the importance of brands in organizing product groups and adding search filters to your website.
{% endembed %}
---
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